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Hollister Swim Squad
branding

Company: Hollister
Role: art direction & graphic design
Year: 2018 - present

Hollister Swim Squad
branding

Company: Hollister
Role: art direction & graphic design
Year: 2018 - present

Hollister Swim Squad
branding

Company: Hollister
Role: art direction 
& graphic design
Year: 2018 - present

Hollister Swim Squad branding

Company: Hollister
Role: art direction & graphic design
Year: 2018 - present

Hollister Swim Squad branding

Company: Hollister
Role: art direction & graphic design
Year: 2018 - present

Hollister Swim Squad.
Don’t wait to be invited to the pool party. Be the pool party.

Swim Squad became the swimwear activation for Hollister’s Carpe Now campaign in Spring 2018.

I created the Swim Squad logo and set the overall graphic and color direction that was used to guide the design of the Hollister swimwear omni-channel experience. This direction is an extension of the Carpe Now style. 

In Spring and Summer 2018, Hollister produced Swim Squad videos and photoshoots featuring influencers. I developed the graphic direction for all video animations, and I designed the four pool floats used prominently in these videos and photographs. Similar floats were awarded to select members of Club Cali, Hollister’s customer loyalty program.

Hollister Swim Squad.
Don’t wait to be invited to the pool party. Be the pool party.

Swim Squad became the swimwear activation for Hollister’s Carpe Now campaign in Spring 2018.

I created the Swim Squad logo and set the overall graphic and color direction that was used to guide the design of the Hollister swimwear omni-channel experience. This direction is an extension of the Carpe Now style. 

In Spring and Summer 2018, Hollister produced Swim Squad videos and photoshoots featuring influencers. I developed the graphic direction for all video animations, and I designed the four pool floats used prominently in these videos and photographs. Similar floats were awarded to select members of Club Cali, Hollister’s customer loyalty program.

Hollister Swim Squad.
Don’t wait to be invited to the pool party. Be the pool party.

Swim Squad became the swimwear activation for Hollister’s Carpe Now campaign in Spring 2018.

I created the Swim Squad logo and set the overall graphic and color direction that was used to guide the design of the Hollister swimwear omni-channel experience. This direction is an extension of the Carpe Now style. 

In Spring and Summer 2018, Hollister produced Swim Squad videos and photoshoots featuring influencers. I developed the graphic direction for all video animations, and I designed the four pool floats used prominently in these videos and photographs. Similar floats were awarded to select members of Club Cali, Hollister’s customer loyalty program.

Hollister Swim Squad.
Don’t wait to be invited to the pool party.
Be the pool party.

Swim Squad became the swimwear activation for Hollister’s Carpe Now campaign in Spring 2018.

I created the Swim Squad logo and set the overall graphic and color direction that was used to guide the design of the Hollister swimwear omni-channel experience. This direction is an extension of the Carpe Now style. 

In Spring and Summer 2018, Hollister produced Swim Squad videos and photoshoots featuring influencers. I developed the graphic direction for all video animations, and I designed the four pool floats used prominently in these videos and photographs. Similar floats were awarded to select members of Club Cali, Hollister’s customer loyalty program.

Hollister Swim Squad.
Don’t wait to be invited to the pool party. Be the pool party.

Swim Squad became the swimwear activation for Hollister’s Carpe Now campaign in Spring 2018.

I created the Swim Squad logo and set the overall graphic and color direction that was used to guide the design of the Hollister swimwear omni-channel experience. This direction is an extension of the Carpe Now style. 

In Spring and Summer 2018, Hollister produced Swim Squad videos and photoshoots featuring influencers. I developed the graphic direction for all video animations, and I designed the four pool floats used prominently in these videos and photographs. Similar floats were awarded to select members of Club Cali, Hollister’s customer loyalty program.

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