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American Eagle X Nomad
brand concept

Company: American Eagle
Role: graphic art direction & design, illustration
Year: 2015

 

American Eagle X Nomad
brand concept

Company: Hollister
Role: graphic art direction & design, illustration
Year: 2015

American Eagle X Nomad
brand concept

Company: American Eagle
Role: graphic art direction & design, illustration
Year: 2015

American Eagle X Nomad
brand concept

Company: American Eagle
Role: graphic art direction & design, illustration
Year: 2015

American Eagle X Nomad
brand concept

Company: American Eagle
Role: graphic art direction & design, illustration
Year: 2015

Nomad – Everywhere / Nowhere.

Known for its jeans and classic American style, American Eagle is one of the most well-established brands—it has over 900 stores worldwide.

I conceived the sub-brand Nomad, a new storytelling point of view within AE’s men’s business, in 2015. It was inspired by the idea of a modern-day Jack Kerouac who was into surfing, skateboarding, and exploring America. I conceptualized product, created logos and graphic tees, and designed a lookbook to illustrate the brand’s voice.

Nomad – Everywhere / Nowhere.

Known for its jeans and classic American style, American Eagle is one of the most well-established brands—it has over 900 stores worldwide.

I conceived the sub-brand Nomad, a new storytelling point of view within AE’s men’s business, in 2015. It was inspired by the idea of a modern-day Jack Kerouac who was into surfing, skateboarding, and exploring America. I conceptualized product, created logos and graphic tees, and designed a lookbook to illustrate the brand’s voice.

Nomad – Everywhere / Nowhere.

Known for its jeans and classic American style, American Eagle is one of the most well-established brands—it has over 900 stores worldwide.

I conceived the sub-brand Nomad, a new storytelling point of view within AE’s men’s business, in 2015. It was inspired by the idea of a modern-day Jack Kerouac who was into surfing, skateboarding, and exploring America. I conceptualized product, created logos and graphic tees, and designed a lookbook to illustrate the brand’s voice.

Nomad – Everywhere / Nowhere.
Known for its jeans and classic American style, American Eagle is one of the most well-established brands—it has over 900 stores worldwide.

I conceived the sub-brand Nomad, a new storytelling point of view within AE’s men’s business, in 2015. It was inspired by the idea of a modern-day Jack Kerouac who was into surfing, skateboarding, and exploring America. I conceptualized product, created logos and graphic tees, and designed a lookbook to illustrate the brand’s voice.

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