Project – Abercrombie & Fitch

In June 2018, Hollister collaborated with AwesomenessTV and RecordSetter at VidCon, a multi-genre online video conference held annually in Southern California, to create a special Hollister Carpe Now Crate. VidCon attendees celebrated the first day of Summer by setting world records at the Carpe Crate. Hollister was also the primary sponsor of concerts held each evening outside the Anaheim convention center. 

I created the graphics used inside and outside the Hollister Carpe Crate experience, signage for the crate, event collateral, signage for the concert stage, and graphics for the concert stage video screen. I also designed and illustrated graphics for social media teasers, swag, the Carpe Crate photo-op, and a fourteen foot tall inflatable T-Rex.

Year: 2018

Creative Direction: Matt Montgomery Art Direction: Jonathan Theiss  Branding and Design:  Jonathan Theiss  Event Photography and Video: Aweseomeness TV Event Fabrication: Aweseomeness TV