Project – Abercrombie & Fitch
Hollister Fall ’21 Campaign – Art Direction | Design
Hollister Fall ’21 Campaign – Art Direction | Design
Hollister Fall ’21 Campaign – Art Direction | Design
Hollister Fall ’21 Campaign – Art Direction | Design
Hollister Fall ’21 Campaign –
Art Direction | Design
“Jeans are Back Baby, and so are you” was the concept for Hollister’s 2021 fall campaign. For the brand denim storytelling, kids were photographed in groups enjoying the California sunshine. The message—Jeans are Back Baby, And So Are You—encouraged teens to escape virtual reality, swap their sweats for jeans, and make it an IRL year.
I conceived the marketing art direction for the campaign, created the branding, and developed the graphic assets. This art direction was used to brand the store & e-comm experiences, paid advertising, motion graphics, and social media content.
Year: 2021
Creative Direction: Chris Vestal Art Direction: Jonathan Theiss, Molly Haring Branding and Design: Jonathan Theiss Photography: Cole Barash, Taryn Kent, Warren Smith DP: Dan Dixon Video Editing and Motion: Matt Miner, Magda Baez
n the grid