Project – Abercrombie & Fitch

Hollister paired up with AwesomenessTV in February 2018 to create the Beach House, an invitation-only beach party in Santa Monica, CA. It featured the Hollister Swim Squad, influencers, and musicians. Four Carpe Now crates delivered an interactive ball pit, a DJ booth, stages, and many surprises. Highlights included a beach-inspired obstacle course, an exclusive performance by Mahogany Lox, a DJ set by Gryffin, pool jumping competitions, and a inflatable dinosaur dance party.

I set the graphic and color direction that was used to guide the design for the environment and props. This direction is an extension of the Carpe Now style and Carpe Now Crate. I also designed the graphics for the Carpe Now Crates and created digital teaser content on Hollister’s social platforms.

Year: 2018

Creative Direction: Matt Montgomery Art Direction: Jonathan Theiss  Branding and Design: Jonathan Theiss  Event Photography and Video: Aweseomeness TV Event Fabrication: Aweseomeness TV