Project – American Eagle

Nomad by American Eagle “Everywhere | Nowhere.”

Known for its jeans and classic American style, American Eagle is one of the most well-established brands—it has over 900 stores worldwide.

I conceived the sub-brand Nomad, a new storytelling point of view within AE’s men’s business, in 2016. It was inspired by the idea of a modern-day Jack Kerouac who was into surfing, skateboarding, and exploring America. I conceptualized product, created logos and graphic tees, and designed a lookbook to illustrate the brand’s voice.

Year: 2016

Role: Art Direction  |  Branding  |  Layout  |  Design