Project – Rapha Clubhouse Home Roads Collection
Rapha – Branding | Art Direction | On-product design
Rapha – Branding | Art Direction | On-product design
Rapha – Branding | Art Direction | On-product design
Rapha – Branding | Art Direction | On-product design
Rapha – Branding | Art Direction | On-product design
“Tai Mo Shan. Mulholland Drive. Richmond Park. United by the roads and rides we share. Home Roads Collection, only in clubhouses.”
Rapha Clubhouses are inspiring meeting places for fans of the sport. Located in twenty-two cycling cities around the world, each Clubhouse features a retail space stocked with the latest Rapha products, a café serving fine coffee and food, and extensive program of live racing, rides, and events.
The Rapha Clubhouse Home Roads Collection concept provided cycling kits for the twenty-two international Rapha stores. The localized collections achieved a uniform seasonal style for the global Rapha community.
I conceived the art direction, pulling inspiration from each city’s utility street cover, a landscape detail noticed by most cyclists and unique to every city. I also created the branding and illustrated the emblems for all twenty-two of the Clubhouses’ collections, which included jerseys, tees, fleece, caps, bottles, socks, and stickers.
Year: 2024-2025
Creative Direction: Rob Lee Art Direction: Jonathan Theiss Branding and Design: Jonathan Theiss Production: Georgia Kasmin
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