AE_HERITAGE_HEADER

American Eagle
heritage branding

Company: American Eagle
Role: graphic art direction & design, illustration
Year: 2007-2016

American Eagle
heritage branding

Company: American Eagle
Role: graphic art direction & design, illustration
Year: 2007-2016

American Eagle
heritage branding

Company: American Eagle
Role: graphic art direction & design, illustration
Year: 2007-2016

American Eagle
heritage branding

Company: American Eagle
Role: graphic art direction & design, illustration
Year: 2007-2016

Known for its jeans and classic American style, American Eagle is one of the most well-established brands—it has over 900 stores worldwide. Its men’s graphics category is one of the most profitable in the company. It delivers close to 100 graphic choices every season and is tasked with giving personality to the brand.

I designed for the men’s graphics team from 2007-2016 and directed it from 2010-2016. I was instrumental in evolving the company from a logo-dependent business to one that featured a unique mix of trend-based t-shirt choices. In 2012, the Men’s graphic business achieved its most profitable year in the company’s history.

The heritage-inspired designs below are a small selection of the design solutions I created during my years at American Eagle. They represent seasonal trend concepts, logo treatments, and company product initiatives.

Known for its jeans and classic American style, American Eagle is one of the most well-established brands—it has over 900 stores worldwide. Its men’s graphics category is one of the most profitable in the company. It delivers close to 100 graphic choices every season and is tasked with giving personality to the brand.

I designed for the men’s graphics team from 2007-2016 and directed it from 2010-2016. I was instrumental in evolving the company from a logo-dependent business to one that featured a unique mix of trend-based t-shirt choices. In 2012, the Men’s graphic business achieved its most profitable year in the company’s history.

The heritage-inspired designs below are a small selection of the design solutions I created during my years at American Eagle. They represent seasonal trend concepts, logo treatments, and company product initiatives.

Known for its jeans and classic American style, American Eagle is one of the most well-established brands—it has over 900 stores worldwide. Its men’s graphics category is one of the most profitable in the company. It delivers close to 100 graphic choices every season and is tasked with giving personality to the brand.

I designed for the men’s graphics team from 2007-2016 and directed it from 2010-2016. I was instrumental in evolving the company from a logo-dependent business to one that featured a unique mix of trend-based t-shirt choices. In 2012, the Men’s graphic business achieved its most profitable year in the company’s history.

The heritage-inspired designs below are a small selection of the design solutions I created during my years at American Eagle. They represent seasonal trend concepts, logo treatments, and company product initiatives.

Known for its jeans and classic American style, American Eagle is one of the most well-established brands—it has over 900 stores worldwide. Its men’s graphics category is one of the most profitable in the company. It delivers close to 100 graphic choices every season and is tasked with giving personality to the brand.

I designed for the men’s graphics team from 2007-2016 and directed it from 2010-2016. I was instrumental in evolving the company from a logo-dependent business to one that featured a unique mix of trend-based t-shirt choices. In 2012, the Men’s graphic business achieved its most profitable year in the company’s history.

The heritage-inspired designs below are a small selection of the design solutions I created during my years at American Eagle. They represent seasonal trend concepts, logo treatments, and company product initiatives.

AE_ARROWS
AE_DESERT_TEE
AE_IKAT_PATTERN_ART
AE_IKAT_PATTERN
AE_MONUMENT
AE_WILD
AE_CIRCLE_EAGLE
AE_EAGLE_MTNS
AE_EQUAL_1080
AE_PRIDE_VIBES
AE_PRIDE_PAINT
AE_PRIDE_LAYDOWN
AE_WEAR_AMERICA_HEADER
AE_WEARAMERICA_BANDANA
AE_WEARAMERICA_SURF
AE_WEARAMERICA_USA
AE_WEARAMERICA_3D
AE_ICON_HERITAGE
AE_HERITAGE_COLOR_EAGLE
AE_HERITAGE_SPAN_EAGLE
AE_HERITAGE_WINGS
AE_HERITAGE_SUN_EAGLE
AE_EAGLE_BAND
AE_EAGLE_ILLUSTRATION
AE_EAGLE_ILLUSTRATION2
NYTEES_MIRROR
NY_BROOKLYN
NY_BRONX
NY_BOROUGHS
NY_RHYMES
AE_INDIGO_PATTERN
AE_INDIGO_PALMS
AE_INDIGO_WAVES
AE_INDIGO_CHECKERS
AE_INDIGO_DEEPBLUE
AE_INDIGO_LOGO