Project – American Eagle Outfitters

Known for its jeans and classic American style, American Eagle is one of the most well-established brands—it has over 900 stores worldwide. American Eagle USA, a collection inspired by athleisure and sneaker culture, was introduced in Autumn 2015. It featured a more neutral color palette, clean graphics, and fabrications meant for an active lifestyle.

I created American Eagle USA’s custom typeface, a new iteration of the classic American Eagle icon, and graphic treatments that were printed on garments in various categories.

Year: 2016

Art Direction: Jonathan Theiss  Branding and Design:  Jonathan Theiss 
Apparel Design: Emily Looi and Shelley Wilkinson