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Company: American Eagle
Year: 2016
Role: graphic art direction, branding,
& design

Company: American Eagle
Year: 2016
Role: graphic art direction, branding,
& design

Company: American Eagle
Year: 2016
Role: graphic art direction, branding,
& design

Company: American Eagle
Year: 2016
Role: graphic art direction, branding,
& design

Company: American Eagle
Year: 2016
Role: graphic art direction, branding,
& design

American Eagle USA branding

Known for its jeans and classic American style, American Eagle is one of the most well-established brands—it has over 900 stores worldwide. American Eagle USA, a collection inspired by athleisure and sneaker culture, was introduced in Autumn 2015. It featured a more neutral color palette, clean graphics, and fabrications meant for an active lifestyle.

I created American Eagle USA’s custom typeface, a new iteration of the classic American Eagle icon, and graphic treatments that were printed on garments in various categories.

American Eagle USA branding

Known for its jeans and classic American style, American Eagle is one of the most well-established brands—it has over 900 stores worldwide. American Eagle USA, a collection inspired by athleisure and sneaker culture, was introduced in Autumn 2015. It featured a more neutral color palette, clean graphics, and fabrications meant for an active lifestyle.

I created American Eagle USA’s custom typeface, a new iteration of the classic American Eagle icon, and graphic treatments that were printed on garments in various categories.

American Eagle USA branding

Known for its jeans and classic American style, American Eagle is one of the most well-established brands—it has over 900 stores worldwide. American Eagle USA, a collection inspired by athleisure and sneaker culture, was introduced in Autumn 2015. It featured a more neutral color palette, clean graphics, and fabrications meant for an active lifestyle.

I created American Eagle USA’s custom typeface, a new iteration of the classic American Eagle icon, and graphic treatments that were printed on garments in various categories.

American Eagle USA branding

Known for its jeans and classic American style, American Eagle is one of the most well-established brands—it has over 900 stores worldwide. American Eagle USA, a collection inspired by athleisure and sneaker culture, was introduced in Autumn 2015. It featured a more neutral color palette, clean graphics, and fabrications meant for an active lifestyle.

I created American Eagle USA’s custom typeface, a new iteration of the classic American Eagle icon, and graphic treatments that were printed on garments in various categories.

American Eagle USA branding

Known for its jeans and classic American style, American Eagle is one of the most well-established brands—it has over 900 stores worldwide. American Eagle USA, a collection inspired by athleisure and sneaker culture, was introduced in Autumn 2015. It featured a more neutral color palette, clean graphics, and fabrications meant for an active lifestyle.

I created American Eagle USA’s custom typeface, a new iteration of the classic American Eagle icon, and graphic treatments that were printed on garments in various categories.

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