Project – Abercrombie & Fitch
Carpe the fit out of Denim – Art Direction | Design
Carpe the fit out of Denim – Art Direction | Design
Carpe the fit out of Denim – Art Direction | Design
Carpe the fit out of Denim – Art Direction | Design
Carpe the fit out of Denim – Art Direction | Design
Carpe Denim was the jeans activation for Hollister’s 2018 Carpe Now campaign. In August 2018, musicians Khalid and Noah Cyrus became the faces of Carpe Denim. The campaign and partnership with Khalid won the Billboard Live Music Award for “Concert Marketing and Promotion”.
I created the Carpe Denim logos and set the overall graphic and color direction that was used to guide the design of the Hollister denim omni-channel experience. I designed the graphics for the Carpe Denim truck, and I also developed the creative direction for animations in “The Denim Touch” video, which featured Khalid and Noah Cyrus.
Year: 2018-2019
Creative Direction: Matt Montgomery Art Direction: Christ Vestal, Jaye Riedinger, Jonathan Theiss Branding and Design: Jonathan Theiss Photography: Lowfield DP: Dan Dixon Video Editing and Motion: Tim Hansberry Set Fabrication: Rob Strauss Studio
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