Project – Abercrombie & Fitch

Hollister x High School Nation Tour Event Design, “Hollister – Music’s In Our Jeans.” High School Nation takes over football stadiums on high school campuses and presents a two hour concert and festival that celebrates the arts in public schools. HSN visits 40-60 schools in both spring and autumn of the school year, reaching over a hundred thousand students each year. Each school receives a donation package that includes professional recording equipment to offer students the opportunity to enhance their musical learning. Hollister became the title sponsor of the HSN Tour in 2019.

I created the graphics featured on the main concert stage, the interactive photo booth, and the Hollister style zone. I also designed and illustrated a twenty foot tall inflatable set of headphones, an oversized set of DJ turntables, and a giant rockhand swag slingshot. These installations were prominent features on the concert grounds and served to reinforce Hollister’s presence as the title sponsor.

Year: 2019

Creative Direction: Matt Montgomery Art Direction: Jonathan Theiss  Branding and Design:  Jonathan Theiss  Event Photography and Video:  High School Nation Event Fabrication: High School Nation