Project – Abercrombie & Fitch

Hollister Wiggity Wiggity Wack Friday. “Black Friday is wack. Embrace the wackness.”

Wiggity Wiggity Wack Friday was Hollister’s 2018 Black Friday campaign. It featured a 90s hip hop theme, an homage to AOL dial-up, red inflatable T-rexes, and other Hollister Carpe Now characters. Wack Friday ran from the week before Black Friday through Cyber Monday, and was featured across all of Hollister’s marketing channels, on Spotify, and in ads displayed to viewers on Twitch, an online video game platform.

I designed and illustrated the Wiggity Wiggity Wack Friday logos and characters as well as the graphics for DTC, store support, paid media advertising, and Hollister’s Instagram contest games. I set the overall graphic style, and I also directed the design team to execute all omni-channel Black Friday marketing.

Year: 2018

Creative Direction: Matt Montgomery Art Direction: Jonathan Theiss  Branding and Design:  Jonathan Theiss  DP: Matt Miner  Video Editing and Motion:  Magda Baez, Matt Miner