Project – Abercrombie & Fitch

I conceptualized and designed Hollister’s Everyday Shopping Bag, which were distributed through 2018, and Hollister’s Holiday 2017 shopping bag. Both bags were inspired by midcentury Southern California surf culture, and were made from 80% recycled content. They were produced in four sizes.

In 2019 a new Hollister “Jeans for the Collective Good” shopping bag was introduced for the fall campaign of that year. 

Year 2018-2019

Creative Direction: Matt Montgomery  
Art Direction and Design: Jonathan Theiss